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Thursday, September 3 • 9:15am - 9:50am
Increase Your Interactions & Drive Social Media Results With A Limited Budget And Limited Staff
Department of General Services

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Increase Your Interactions & Drive Social Media Results With A Limited Budget And Limited Staff

You know you need digital and social media for your agency but you have limited funds and limited staff. So, what do you do? This session will discuss how you can create a digital strategy to identify your target audiences, develop a comprehensive outreach plan, implement outreach strategies, analyze results and make adjustments to create a winning digital outreach program that exceeds the expressed goals and expectations with a limited budget. 


You will leave this session with tips and techniques on how to properly use digital and social media management tools (such as: Hootsuite, Buffer, Vocus), Web analytics (such as: Google Analytics, Twitter Analytics, Facebook Analytics & SumAll), and other analytics packages in order to help you: 

  • Identify target audiences, communities, and trending interests
  • Increase interactions through engaging content that speaks directly to your audience
  • Understand how to get optimal real-time results with a limited budget

Kenny Diggs, Associate Director of Government Affairs and Communications
Department of General Services

James Partlow IV, Digital & Social Media Strategist
Department of General Services


Speakers
avatar for Kenny Diggs

Kenny Diggs

Associate Director of Government Affairs and Communications, Department of General Services
Coming soon! | | Tweet him at @DGSPress
avatar for James Partlow

James Partlow

Digital & Social Media Strategist, Department of General Services
Over the past eight years, James has had the opportunity of creating comprehensive digital marketing and outreach strategies to engage targeted online communities. James has seen the needs and struggles within non-profits to government agencies to engage their consumers, donors, and residents through digital media platforms.
Seeing these needs has allowed him to work with these organizations to focus them to identify their target audiences... Read More →


Thursday September 3, 2015 9:15am - 9:50am
Shenendoah Room Arlington, VA

Attendees (1)