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Tuesday, September 1 • 1:15pm - 3:15pm
Workshop C: Expand Your Outreach & Better Engage Your Audiences: How To Use Video Content To Communicate, Connect, And Motivate On A Tight Budget
AboutFace Media

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Expand Your Outreach & Better Engage Your Audiences: How To Use Video Content To Communicate, Connect, And Motivate On A Tight Budget 

Learn why video should be your go-to source, to communicate, connect with, and motivate your audiences—and what goes into creating effective, efficient, and engaging videos. Through case study examples, you’ll learn common obstacles faced when distributing video content and how these obstacles can be overcome—and in some cases, recast as opportunities.

In this hands-on workshop, you will learn the foundations of effective video content development along with proven strategies, practical approaches, and useful tips to creating content that engages your audiences and keeps the door open to ongoing interaction, including how to:
  • Understand which questions you should be asking before you create an ongoing online video content strategy
  • Address expectations regarding engaging with and sharing video content and “viral views”
  • Develop cost-effective video content for multiple distribution channels: both internal and external
  • Create a phased strategy for developing content, measuring success, and achieving acceptance

Denise McKee, COO
AboutFace Media


Workshop Leaders
avatar for Denise Roberts McKee

Denise Roberts McKee

COO, AboutFace Media
Denise Roberts McKee is the Chief Operating Officer at AboutFace Media, which creates brand storytelling initiatives for the web, told through the lens of independent film’s most acclaimed documentary filmmakers. As COO, she develops and maintains the company’s structure and organization, overseeing day-to-day operations, working with the CEO to identify and implement the company’s strategic goals and objectives. Also a... Read More →

Tuesday September 1, 2015 1:15pm - 3:15pm
Shenendoah Room Arlington, VA