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Tuesday, September 1 • 10:15am - 12:15pm
Workshop B: How To Create A Government Social Media Campaign That Will 'Pop': Harnessing The Power Of Your Audiences
Social Driver

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 How To Create A Government Social Media Campaign That Will "Pop": Harnessing The Power Of Your Audiences

Stop asking, “how?” and start asking “who?” Before you start any social media campaign or marketing tactic, you must know who your audience is; without understanding your audience your resources will prove futile and your efforts will be wasted. Learn how to shift your mindset from asking the question “how do I market to my audience” to making the statement “my audience is my marketing!”

You’ll learn how technology is affecting the way you market to your audiences and learn three key principles that will help you to drive your agency's mission via social media efftors.  Be prepared to leave this session with an entirely different approach to social media marketing, including:
  • Learning how to put people at the center of everything
  • Embracing the culture and being innovative rather than repetitive
  • Gaining the skills to create a campaign, by the people and for the people, that will “pop”
Brittany Floyd, Managing Strategist
Social Driver

Workshop Leaders
avatar for Brittany Floyd

Brittany Floyd

Managing Strategist, Social Driver
Brittany Floyd is a Managing Strategist at Social Driver, an award-winning digital innovation agency. Social Driver was named the “7th fastest growing agency in the U.S.” by the Agency 100, as one of “DC’s Coolest Companies,” and “Fifty on Fire” by InTheCapital. Here Brittany leads a team of marketing, digital, and technical strategists to create groundbreaking campaigns that produce tangible... Read More →

Tuesday September 1, 2015 10:15am - 12:15pm
Shenendoah Room Arlington, VA

Attendees (1)