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Tuesday, September 1 • 3:30pm - 5:30pm
Workshop D: A Step-By-Step Process To Create, Carryout, And Measure A Successful Grassroots Advocacy Campaign Through Social Media To Maximize Public Awareness
HoverFly Media

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A Step-By-Step Process To Create, Carryout, And Measure A Successful Grassroots Advocacy Campaign Through Social Media To Maximize Public Awareness
 
Grabbing the attention of the American public without a large budget can be challenging, but it’s not impossible. In this workshop, you will learn the process of imagining, creating, and carrying out a full grassroots campaign for public awareness through social media.

Going through the entire process of a mock campaign, you will also learn the last step, how to measure quantitative and qualitative data, including
  • Strategizing to analyze and find the right audiences for targeted campaigns
  • Understanding of key metrics that matter for accurate reporting
  • How to clearly  report back your findings and celebrate your success!
 
Kharma I. Finley-Wallace, CEO
HoverFly Media


Workshop Leaders
avatar for Kharma I. Finley-Wallace

Kharma I. Finley-Wallace

CEO, HoverFlyMedia
Kharma I. Finley-Wallace is CEO of HoverFly Media, a Washington, DC based digital marketing and public relations company. Before starting HoverFly Media, Kharma held various communications positions at WKYS-FM in DC, WBLS-FM in New York, she served as Public Relations Director for a local independent private school before working at AAA Mid-Atlantic as Public & Government Affairs Business Operations and Grassroots Advocacy Manager. She is... Read More →

Tuesday September 1, 2015 3:30pm - 5:30pm
Shenendoah Room Arlington, VA

Attendees (1)