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Tuesday, September 1 • 8:00am - 10:00am
Workshop A: Tips & Tools To Find Your Unique Agency Voice, Cut Through Social Noise, & Drive Attention Back To Your Agency’s Mission
McBee Strategic Consulting

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Tips & Tools To Find Your Unique Agency Voice, Cut Through Social Noise, & Drive Attention Back To Your Agency’s Mission

The digital world is a crowded space. Five million pieces of content posted on social media daily means that it’s a lot like a popularity contest: Who has the best content? Who has the most followers? Who is following who and what are they saying about each other? One-way to be remembered is, well, to be simply memorable. The key to do this is by developing a strong voice that drives attention back to your agency or organization’s mission, messaging, and brand.

During this workshop we will do a deep dive into a variety of agencies and brands, study the way that they are approaching the market and digital worlds and then understand how you can apply these principles to your own agency, organization, or campaign.

In this workshop you will learn how to:
  • Find and craft the unique brand voice of your organization
  • Understand the art of crafting brand-relevant content
  • Translate your brand voice to Facebook, Instagram, Twitter, and more – while staying clear and consistent
  • Play the game and understand how far you can go – “professional” doesn’t always mean “stodgy"

Ashtan Moore, Digital Media Director
McBee Strategic Consulting


Workshop Leaders
avatar for Ashtan Moore

Ashtan Moore

Digital Media Director, McBee Strategic Consulting
Ashtan joined McBee Strategic in July 2011. He is responsible for web and digital efforts, network infrastructure planning, execution, and overall IT management. Ashtan came to McBee Strategic from Moore Enterprise Solutions where he supported private sector and public sector clients in Washington, DC with by helping them to define their digital strategy goals and refine the strategies used to accomplish them.   Throughout his career in... Read More →

Tuesday September 1, 2015 8:00am - 10:00am
Shenendoah Room Arlington, VA

Attendees (1)