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Wednesday, September 2 • 9:50am - 10:25am
How To Measure Qualitative And Quantitative Data From Your Social Media Efforts To Improve Your ROI
Genome Alberta

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Learn How To Measure Qualitative And Quantitative Data From Your Social Media Efforts To Improve Your ROI

ROI is the buzz everywhere today and you need to get a return on the time and energy that you and your organization put into social media. The quantitative results and economic measure of your ROI are extremely important, however, the qualitative results from your social media efforts are just as important and can tell you more than you would think!

This session will explain the importance of measuring both your qualitative and quantitative data and how you can effectively gather those metrics, including:
  • Reinforcing the mission and values of your agency through social media
  • Defining the role of your department and the role social media will play
  • Implementing qualitative and quantitative stats to improve your ROI

Mike Spear, Director of Corporate Communications
Genome Alberta


Speakers
avatar for Mike Spear

Mike Spear

Director of Corporate Communications, Genome Alberta
Mike Spear is currently the Director of Corporate Communications for Genome Alberta, a not-for-profit genetics research-funding agency and he is part of the organization’s national genomics and society bioethics group.  Prior to his present role he held a number of positions at the Canadian Broadcasting Corporation where he produced everything from politics to music to Olympic coverage. He hung out in Croatia as a media trainer and was... Read More →


Wednesday September 2, 2015 9:50am - 10:25am
Shenendoah Room Arlington, VA

Attendees (1)