Learn How To Measure Qualitative And Quantitative Data From Your Social Media Efforts To Improve Your ROI ROI is the buzz everywhere today and you need to get a return on the time and energy that you and your organization put into social media. The quantitative results and economic measure of your ROI are extremely important, however, the qualitative results from your social media efforts are just as important and can tell you more than you would think!
This session will explain the importance of measuring both your qualitative and quantitative data and how you can effectively gather those metrics, including:
- Reinforcing the mission and values of your agency through social media
- Defining the role of your department and the role social media will play
- Implementing qualitative and quantitative stats to improve your ROI
Mike Spear,
Director of Corporate Communications Genome Alberta
