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Thursday, September 3 • 8:30am - 9:15am
Identifying, Collecting, And Evaluating Your Social Media Metrics Successfully
U.S. Department of Education & Hager Sharp

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Identifying, Collecting, And Evaluating Your Social Media Metrics Successfully

Fans, followers, likes, retweets, and shares - which metrics matter? When you’re doing social media for a statistical agency, they all do!

In this session, we will share an ongoing and in-depth case study regarding social media best practices for The Nation’s Report Card. You will learn how to identify which metrics to focus on, how to collect them, and how to evaluate them to optimize a multi-platform social media strategy, including:
  • Identifying engagement opportunities with key audiences
  • Understanding your audience demographics and interests
  • Examining engagement trends, across multiple social media platforms

Grady Wilburn, Statistician, U.S. Department of Education

Melissa Spade Cristler, Senior Account Supervisor, Hager Sharp

avatar for Melissa Spade Cristler

Melissa Spade Cristler

Senior Account Supervisor, Hager Sharp
Melissa is a senior member of the Hager Sharp education team, with more than 15 years of experience ranging from managing after-school programs to conducting evaluations for a federal program. She currently oversees public relations efforts for the U.S. Department of Education’s National Assessment of Educational Progress, including strategic planning, digital and social media, materials development, partnership opportunities, and... Read More →
avatar for Grady Wilburn

Grady Wilburn

Statistician, U.S. Department of Education
Grady Wilburn is Statistician within the National Center for Education Statistics (NCES) at the U.S. Department of Education. In addition to coordinating the release of results for the National Assessment of Educational Progress and ensuring students with disabilities and English language learners are assessed appropriately, Grady also supervises the program’ social media presence. He received his doctorate from Howard University in... Read More →

Thursday September 3, 2015 8:30am - 9:15am
Shenendoah Room Arlington, VA

Attendees (1)