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Thursday, September 3 • 2:50pm - 3:25pm
How To Successfully Implement Social Media For Business Development In Government
Sutherland Global Services

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How To Successfully Implement Social Media For Business Development In Government 

Social media has transformed the verticals of business development, sales, government relations, and marketing in both the public and private sectors. Social media can be used for tactical business intelligence and for messaging. It can also be used for creating brand awareness via a structured outreach campaign.

This session will discuss the nuts and bolts of the new “social media era” and how your agency can apply it to operating successfully and gaining new business “Inside The Beltway” of Washington, DC, including:
  • Targeting outreach efforts to key stakeholders and decision-makers to advance your business development and marketing efforts
  • Navigating the “Four Pillars” of the Nation’s Capital: Government, Policy, Commercial, Media – with emphasis on media
  • Creating a Social Media Checklist to keep your business goals on schedule

Chuck Brooks, Vice President of Government Relations & Marketing
Sutherland Global Services


Speakers
avatar for Chuck Brooks

Chuck Brooks

Vice President of Government Relations & Marketing, Sutherland Global Services
Charles (Chuck) Brooks serves as the Vice President for Government Relations & Marketing for Sutherland Global Services.  Chuck leads Federal and State & Local Government relations activities. He is also responsible for the Marketing  portfolio (Media, PR, Digital Outreach, Thought... Read More →


Thursday September 3, 2015 2:50pm - 3:25pm
Shenendoah Room Arlington, VA

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