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Tuesday, September 1
 

TBA

7:45am

Registration and Continental Breakfast
Sign-in, pick up your materials, and enjoy a continental breakfast before we start the day.

Tuesday September 1, 2015 7:45am - 8:00am
Shenendoah Room Arlington, VA

8:00am

Workshop A: Tips & Tools To Find Your Unique Agency Voice, Cut Through Social Noise, & Drive Attention Back To Your Agency’s Mission
McBee Strategic Consulting
Tips & Tools To Find Your Unique Agency Voice, Cut Through Social Noise, & Drive Attention Back To Your Agency’s Mission

The digital world is a crowded space. Five million pieces of content posted on social media daily means that it’s a lot like a popularity contest: Who has the best content? Who has the most followers? Who is following who and what are they saying about each other? One-way to be remembered is, well, to be simply memorable. The key to do this is by developing a strong voice that drives attention back to your agency or organization’s mission, messaging, and brand.

During this workshop we will do a deep dive into a variety of agencies and brands, study the way that they are approaching the market and digital worlds and then understand how you can apply these principles to your own agency, organization, or campaign.

In this workshop you will learn how to:
  • Find and craft the unique brand voice of your organization
  • Understand the art of crafting brand-relevant content
  • Translate your brand voice to Facebook, Instagram, Twitter, and more – while staying clear and consistent
  • Play the game and understand how far you can go – “professional” doesn’t always mean “stodgy"

Ashtan Moore, Digital Media Director
McBee Strategic Consulting


Workshop Leaders
avatar for Ashtan Moore

Ashtan Moore

Digital Media Director, McBee Strategic Consulting
Ashtan joined McBee Strategic in July 2011. He is responsible for web and digital efforts, network infrastructure planning, execution, and overall IT management. Ashtan came to McBee Strategic from Moore Enterprise Solutions where he supported private sector and public sector clients in Washington, DC with by helping them to define their digital strategy goals and refine the strategies used to accomplish them.   Throughout his career in... Read More →

Tuesday September 1, 2015 8:00am - 10:00am
Shenendoah Room Arlington, VA

10:00am

Morning Refreshments and Networking Break
Take this time to network with your peers, answer emails, and grab some refreshments.

Tuesday September 1, 2015 10:00am - 10:15am
Shenendoah Room Arlington, VA

10:15am

Workshop B: How To Create A Government Social Media Campaign That Will 'Pop': Harnessing The Power Of Your Audiences
Social Driver
 How To Create A Government Social Media Campaign That Will "Pop": Harnessing The Power Of Your Audiences

Stop asking, “how?” and start asking “who?” Before you start any social media campaign or marketing tactic, you must know who your audience is; without understanding your audience your resources will prove futile and your efforts will be wasted. Learn how to shift your mindset from asking the question “how do I market to my audience” to making the statement “my audience is my marketing!”

You’ll learn how technology is affecting the way you market to your audiences and learn three key principles that will help you to drive your agency's mission via social media efftors.  Be prepared to leave this session with an entirely different approach to social media marketing, including:
  • Learning how to put people at the center of everything
  • Embracing the culture and being innovative rather than repetitive
  • Gaining the skills to create a campaign, by the people and for the people, that will “pop”
Brittany Floyd, Managing Strategist
Social Driver


Workshop Leaders
avatar for Brittany Floyd

Brittany Floyd

Managing Strategist, Social Driver
Brittany Floyd is a Managing Strategist at Social Driver, an award-winning digital innovation agency. Social Driver was named the “7th fastest growing agency in the U.S.” by the Agency 100, as one of “DC’s Coolest Companies,” and “Fifty on Fire” by InTheCapital. Here Brittany leads a team of marketing, digital, and technical strategists to create groundbreaking campaigns that produce tangible... Read More →

Tuesday September 1, 2015 10:15am - 12:15pm
Shenendoah Room Arlington, VA

12:15pm

Lunch On Your Own -- But Not Alone
Sign up for lunch with a group of your colleagues and peers and continue the conversations!

Stop by the registration table early to chose a local hot-spot - the sign up forms will also be passed around the room before lunch.

Tuesday September 1, 2015 12:15pm - 1:15pm
Shenendoah Room Arlington, VA

1:15pm

Workshop C: Expand Your Outreach & Better Engage Your Audiences: How To Use Video Content To Communicate, Connect, And Motivate On A Tight Budget
AboutFace Media
Expand Your Outreach & Better Engage Your Audiences: How To Use Video Content To Communicate, Connect, And Motivate On A Tight Budget 

Learn why video should be your go-to source, to communicate, connect with, and motivate your audiences—and what goes into creating effective, efficient, and engaging videos. Through case study examples, you’ll learn common obstacles faced when distributing video content and how these obstacles can be overcome—and in some cases, recast as opportunities.

In this hands-on workshop, you will learn the foundations of effective video content development along with proven strategies, practical approaches, and useful tips to creating content that engages your audiences and keeps the door open to ongoing interaction, including how to:
  • Understand which questions you should be asking before you create an ongoing online video content strategy
  • Address expectations regarding engaging with and sharing video content and “viral views”
  • Develop cost-effective video content for multiple distribution channels: both internal and external
  • Create a phased strategy for developing content, measuring success, and achieving acceptance

Denise McKee, COO
AboutFace Media


Workshop Leaders
avatar for Denise Roberts McKee

Denise Roberts McKee

COO, AboutFace Media
Denise Roberts McKee is the Chief Operating Officer at AboutFace Media, which creates brand storytelling initiatives for the web, told through the lens of independent film’s most acclaimed documentary filmmakers. As COO, she develops and maintains the company’s structure and organization, overseeing day-to-day operations, working with the CEO to identify and implement the company’s strategic goals and objectives. Also a... Read More →

Tuesday September 1, 2015 1:15pm - 3:15pm
Shenendoah Room Arlington, VA

3:15pm

Afternoon Refreshments and Networking Break
Take this time to network with your peers, answer emails, and grab some refreshments.

Tuesday September 1, 2015 3:15pm - 3:30pm
Shenendoah Room Arlington, VA

3:30pm

Workshop D: A Step-By-Step Process To Create, Carryout, And Measure A Successful Grassroots Advocacy Campaign Through Social Media To Maximize Public Awareness
HoverFly Media
A Step-By-Step Process To Create, Carryout, And Measure A Successful Grassroots Advocacy Campaign Through Social Media To Maximize Public Awareness
 
Grabbing the attention of the American public without a large budget can be challenging, but it’s not impossible. In this workshop, you will learn the process of imagining, creating, and carrying out a full grassroots campaign for public awareness through social media.

Going through the entire process of a mock campaign, you will also learn the last step, how to measure quantitative and qualitative data, including
  • Strategizing to analyze and find the right audiences for targeted campaigns
  • Understanding of key metrics that matter for accurate reporting
  • How to clearly  report back your findings and celebrate your success!
 
Kharma I. Finley-Wallace, CEO
HoverFly Media


Workshop Leaders
avatar for Kharma I. Finley-Wallace

Kharma I. Finley-Wallace

CEO, HoverFlyMedia
Kharma I. Finley-Wallace is CEO of HoverFly Media, a Washington, DC based digital marketing and public relations company. Before starting HoverFly Media, Kharma held various communications positions at WKYS-FM in DC, WBLS-FM in New York, she served as Public Relations Director for a local independent private school before working at AAA Mid-Atlantic as Public & Government Affairs Business Operations and Grassroots Advocacy Manager. She is... Read More →

Tuesday September 1, 2015 3:30pm - 5:30pm
Shenendoah Room Arlington, VA
 
Wednesday, September 2
 

TBA

GENERAL SESSION DAY 1
Wednesday September 2, 2015 TBA
Shenendoah Room Arlington, VA

8:00am

Registration and Continental Breakfast
Sign-in, pick up your materials, and enjoy a continental breakfast before we start the day.

Wednesday September 2, 2015 8:00am - 8:30am
Shenendoah Room Arlington, VA

8:30am

Chairperson's Opening & Speed Networking
Kharma I. Finley-Wallace, Hoverfly Media
In this fast-paced forum get to know your training chairperson, Kharma I. Finley-Wallace the CEO and Founder of Hoverfly Media, and your fellow peers!

Get to know everyone's biggest social media, outreach, engagement, and digital communications challenges, and a few fun facts!

Get ready for two days jam packed with knowledge, solutions, tips & tricks, and innovative ideas!

Moderators
avatar for Kharma I. Finley-Wallace

Kharma I. Finley-Wallace

CEO, HoverFlyMedia
Kharma I. Finley-Wallace is CEO of HoverFly Media, a Washington, DC based digital marketing and public relations company. Before starting HoverFly Media, Kharma held various communications positions at WKYS-FM in DC, WBLS-FM in New York, she served as Public Relations Director for a local independent private school before working at AAA Mid-Atlantic as Public & Government Affairs Business Operations and Grassroots Advocacy Manager. She is... Read More →

Wednesday September 2, 2015 8:30am - 9:15am
Shenendoah Room Arlington, VA

9:15am

Learn How To Provide Exceptional Content And Customer Service Through Your Social Media
Azusa Police Department
Learn How To Provide Exceptional Content And Customer Service Through Your Social Media

The Azusa Police Department started their social media program on January 1, 2014. Fifteen days later, the program garnered international attention when a massive wildfire broke out in the hills above the city. The recently implemented social media program aided in evacuations, eased anxiety, and helped to coordinate instantly with multiple agencies. Due to the attention and following of the community, the program was forced to produce exceptional content and provide a level of “customer service” seen frequently in successful companies, yet less common in government.

During this session, you will learn how to apply these lessons learned to your own social media strategy in order to produce informational and current content, including how to:
  • Discover what it takes to implement and run a successful social media program
  • Get your staff and decision makers on board with social media efforts 
  • Form positive relationships with media and news groups

Mike Bires, Senior Police Officer
Azusa Police Department (California)


Speakers
avatar for Mike Bires

Mike Bires

Senior Police Officer, Azusa Police Department (California)
Officer Mike Bires is a senior police officer with the Azusa Police Department in Southern California. With over 20 years in law enforcement, he has worked assignments in corrections, patrol, SWAT, bike patrol and the Field Training Officer program. He is currently assigned as the university resource officer assigned to Azusa Pacific University. Mike designed, developed and manages his department’s website and social media platforms, which... Read More →


Wednesday September 2, 2015 9:15am - 9:50am
Shenendoah Room Arlington, VA

9:50am

How To Measure Qualitative And Quantitative Data From Your Social Media Efforts To Improve Your ROI
Genome Alberta
Learn How To Measure Qualitative And Quantitative Data From Your Social Media Efforts To Improve Your ROI

ROI is the buzz everywhere today and you need to get a return on the time and energy that you and your organization put into social media. The quantitative results and economic measure of your ROI are extremely important, however, the qualitative results from your social media efforts are just as important and can tell you more than you would think!

This session will explain the importance of measuring both your qualitative and quantitative data and how you can effectively gather those metrics, including:
  • Reinforcing the mission and values of your agency through social media
  • Defining the role of your department and the role social media will play
  • Implementing qualitative and quantitative stats to improve your ROI

Mike Spear, Director of Corporate Communications
Genome Alberta


Speakers
avatar for Mike Spear

Mike Spear

Director of Corporate Communications, Genome Alberta
Mike Spear is currently the Director of Corporate Communications for Genome Alberta, a not-for-profit genetics research-funding agency and he is part of the organization’s national genomics and society bioethics group.  Prior to his present role he held a number of positions at the Canadian Broadcasting Corporation where he produced everything from politics to music to Olympic coverage. He hung out in Croatia as a media trainer and was... Read More →


Wednesday September 2, 2015 9:50am - 10:25am
Shenendoah Room Arlington, VA

10:25am

Morning Refreshments and Networking Break
Take this time to network with your peers, answer emails, and grab some refreshments.

Wednesday September 2, 2015 10:25am - 10:45am
Shenendoah Room Arlington, VA

10:45am

Monitoring Your Customers’ Feedback In Real-Time With The Customer Experience Management System
U.S. Census Bureau
Monitoring Your Customers’ Feedback In Real-Time With The Customer Experience Management System 

How do you know how you are doing?  Perhaps numbers of retweets or website visits?  How about call center data?  The answer lies at looking at all these sources in real-time, so you can make smart decisions and adjust rapidly. 

Hear how the Census Bureau developed a Customer Experience Management (CEM) System.  This platform provides shared, centralized business intelligence, reporting and insight generation from a growing number of Census Bureau data sources. This CEM System allows them to view customer segments across various customer interaction channels such as web, mobile, social, and contact center. 

The near real-time dashboards and visualizations provided by the CEM platform provides Census leadership with a multi-faceted view of customer needs and expectations, regardless of the channel through which the customer interacts with us, or the program or tool they are using.

Discover how you too can create and benefit from your own customer experience management system, including how to
  • React to your content by measuring various indicators rather than reacting to a one-off engagement
  • Display customer behavior data in a visualization that enables deeper exploration
  • Provide leadership real data needed to collaboratively make better customer-focused decisions that ultimately support your agency in meeting your mission
  • Monitor your customers feedback regardless of the channel being used

Raul Cisneros, Director, Center for New Media and Promotion
U.S. Census Bureau


Speakers
RC

Raul Cisneros

Director, Center for New Media and Promotion, U.S. Census Bureau
Raul E. Cisneros is the Director in the Center for New Media and Promotion at the U.S. Census Bureau. He directs digital media production, promotional, and Web and new media activities. In 2009, Cisneros was appointed chief of the 2010 Census Publicity Office, where he oversaw the development and implementation of a multi-million dollar, award winning 2010 Census paid media campaign in 28 languages. Cisneros is a public relations and... Read More →


Wednesday September 2, 2015 10:45am - 11:20am
Shenendoah Room Arlington, VA

11:20am

Building A Self-Service Government: Klout And Why It Matters
The City of Los Angeles
Building A Self-Service Government: Klout And Why It Matters

Outreach efforts and two-way communication are crucial pieces to launching a self-service application or system.  What does your online influence look like? How much Klout do you have?

Discover how Klout, will help you gain answers to those questions and help you understand your agency’s social media influence, including how to:
  • Implement and reference Klout as a metric of digital influence
  • Explore Twitter as a platform for outreach
  • Leverage Klout to gain acceptance of your project by the end-user community

Lisa Stotelmyre, Strategic Communications & Outreach Specialist, IES and Community Manager
The City of Los Angeles (Track4LA Program)


Speakers
avatar for Lisa Stotelmyre

Lisa Stotelmyre

Strategic Communications & Outreach Specialist, IES and Community Manager, City of Los Angeles
Lisa is a seasoned IT Professional (certified Project Management Professional) with over 20 years of experience managing and delivering technology solutions to government organizations.  Services provided to the public sector are useful as government organizations develop, implement, and support public facing "self service" systems and new ways of accessing information.  A current project with the City of Los Angeles targeted self... Read More →


Wednesday September 2, 2015 11:20am - 11:55am
Shenendoah Room Arlington, VA

11:55am

Lunch On Your Own -- But Not Alone
Sign up for lunch with a group of your colleagues and peers and continue the conversations!

Stop by the registration table early to chose a local hot-spot - the sign up forms will also be passed around the room before lunch.

Wednesday September 2, 2015 11:55am - 1:30pm
Shenendoah Room Arlington, VA

1:30pm

Interactive Exercise Part I - Digital Engagement Strategies For Government Public Affairs
This interactive session has been designed for you to discuss in small groups your most pressing digital engagement challenges. The goal of this session is to gather a number of different solutions based on the experience of your peers and examples given by today's speakers.

Moderators
avatar for Bonnye Hart

Bonnye Hart

Digital Engagement Services, GovDelivery
Bonnye started her communications career at The Atlantic and National Journal magazines in Washington, D.C developing multi-channel opportunities for advertisers.   A move to Bangkok, Thailand allowed her to serve as a Development Outreach and Communications Specialist for the United States Agency for International Development promoting awareness of development assistance activities throughout 19 countries in the Asia... Read More →

Wednesday September 2, 2015 1:30pm - 2:15pm
Shenendoah Room Arlington, VA

2:15pm

Don’t Just Engage Your Citizens, Have Them Join Your Workforce!
U.S. Immigration and Customs Enforcement
Don’t Just Engage Your Citizens, Have Them Join Your Workforce!

Learn how U.S. Immigration and Customs Enforcement (ICE) successfully uses a combination of crowdsourcing, social media, and smartphone technology to identify and locate fugitive child predators.

Participants will learn how social media outreach complements traditional media to exponentially increase public awareness of an issue and how a smartphone app can leverage that awareness by providing an avenue for the public to connect with the government.

While your agency may not be looking for child predators, you will learn some great takeaways from this session, including how to:
  • Develop a smartphone app for a government agency
  • Combine a variety of communication tools to increase successes
  • Engage your communities and increase public awareness of your current goals and mission

Kevin Downey, Web Content Manager
U.S. Immigration and Customs Enforcement (ICE)


Speakers
avatar for Kevin Downey

Kevin Downey

Web Content Manager, U.S. Immigration and Customs Enforcement
Kevin Downey is the Web Content Manager for U.S. Immigration and Customs Enforcement, where he implements the agency’s digital engagement strategy. His background is in military public affairs, having interacted with international and U.S. media outlets while stationed in Asia and Europe.  He is also the developer of Operation Predator, a federal law enforcement smartphone app that crowdsources the ability to identify and locate... Read More →


Wednesday September 2, 2015 2:15pm - 2:50pm
Shenendoah Room Arlington, VA

2:50pm

Afternoon Refreshments and Networking Break
Take this time to network with your peers, answer emails, and grab some refreshments.

Wednesday September 2, 2015 2:50pm - 3:05pm
Shenendoah Room Arlington, VA

3:05pm

Learn How Your Agency Can Announce Larger Than Life And Out Of This World News In Only 140 Characters
NASA Goddard Space Flight Center
Learn How Your Agency Can Announce Larger Than Life And Out Of This World News In Only 140 Characters

Through Social Media, NASA Goddard is able to communicate complex information, like scientific discoveries, through coordinated campaigns that tailor each message to be the most effective on various social media platforms. As a large government institution that's all about science and technology, their goal is to endlessly remind everyone that they are still human. While their content may be out of this world, they strive to be easily within reach on social media.

NASA Goddard has unique content and their excitement to share that content is what makes their social media so successful. Your mission, if you choose to accept it, is to share your excitement of your agency’s achievements in 140 characters or less, including:
  • Creating a multi-platform social media campaign to effectively share stories and news
  • Strategically and artfully crafting content for different audiences
  • Learning the overwhelming importance of images on social media

Aries Keck, Social Media Team Lead
NASA Goddard Space Flight Center


Speakers
avatar for Aries Keck

Aries Keck

Social Media Team Lead, NASA Goddard Space Flight Center
Aries Keck is social media team lead at NASA Goddard Space Flight Center in Greenbelt, Md, the first time NASA Goddard had someone in that position full-time. In her first year, the NASA Goddard Social Media Team won a 'Shorty Award' in social media for government. | Previous to being hired at NASA, Keck was the producer and director of Earthbeat Radio, an | hour-long broadcast in America dedicated to global warming. From 2001 - 2006 Keck was a... Read More →


Wednesday September 2, 2015 3:05pm - 3:40pm
Shenendoah Room Arlington, VA

3:40pm

Interactive Speaker Panel Session - Get Your Questions Answered!
MAIN DISCUSSION TOPIC #1: What Social Media technical questions have you always wanted to know but have been too afraid to ask?

MAIN DISCUSSION TOPIC #2: What are the steps to creating and implementing a content strategy for Social Media?

MAIN DISCUSSION TOPIC #3: YOU CHOOSE! This is your chance. Bring your notebook of questions and fire away at our panel!

Bring your ideas in - brainstorm with your peers - walk away with a content strategy that you can implement when you return to the office!

Wednesday September 2, 2015 3:40pm - 4:15pm
Shenendoah Room Arlington, VA

4:15pm

Chairperson Recap & Close Of General Sessions For Day 1
The training has ended for Day 1 - but please join us at the networking reception tonight (drinks are on us!) and sessions for Day 2 will start bright and early!

Moderators
avatar for Kharma I. Finley-Wallace

Kharma I. Finley-Wallace

CEO, HoverFlyMedia
Kharma I. Finley-Wallace is CEO of HoverFly Media, a Washington, DC based digital marketing and public relations company. Before starting HoverFly Media, Kharma held various communications positions at WKYS-FM in DC, WBLS-FM in New York, she served as Public Relations Director for a local independent private school before working at AAA Mid-Atlantic as Public & Government Affairs Business Operations and Grassroots Advocacy Manager. She is... Read More →

Wednesday September 2, 2015 4:15pm - 4:30pm
Shenendoah Room Arlington, VA

4:30pm

Networking Reception
Enjoy complimentary drinks on us as you continue the conversation with your peers!

Wednesday September 2, 2015 4:30pm - 6:00pm
Shenendoah Room Arlington, VA

6:00pm

Dinner: Reservations Have Been Made!
We have made dinner reservations at a local hot-spot.
If you are interested in dining out this evening with a group be sure to let the ALI staff know.
**Dinner costs are on your own.

Wednesday September 2, 2015 6:00pm - 7:30pm
Shenendoah Room Arlington, VA
 
Thursday, September 3
 

TBA

GENERAL SESSION DAY 2
Thursday September 3, 2015 TBA
Shenendoah Room Arlington, VA

8:00am

Registration and Continental Breakfast
Sign-in, pick up your materials, and enjoy a continental breakfast before we start the day.

Thursday September 3, 2015 8:00am - 8:30am
Shenendoah Room Arlington, VA

8:30am

Identifying, Collecting, And Evaluating Your Social Media Metrics Successfully
U.S. Department of Education & Hager Sharp
Identifying, Collecting, And Evaluating Your Social Media Metrics Successfully

Fans, followers, likes, retweets, and shares - which metrics matter? When you’re doing social media for a statistical agency, they all do!

In this session, we will share an ongoing and in-depth case study regarding social media best practices for The Nation’s Report Card. You will learn how to identify which metrics to focus on, how to collect them, and how to evaluate them to optimize a multi-platform social media strategy, including:
  • Identifying engagement opportunities with key audiences
  • Understanding your audience demographics and interests
  • Examining engagement trends, across multiple social media platforms

Grady Wilburn, Statistician, U.S. Department of Education

Melissa Spade Cristler, Senior Account Supervisor, Hager Sharp
 

Speakers
avatar for Melissa Spade Cristler

Melissa Spade Cristler

Senior Account Supervisor, Hager Sharp
Melissa is a senior member of the Hager Sharp education team, with more than 15 years of experience ranging from managing after-school programs to conducting evaluations for a federal program. She currently oversees public relations efforts for the U.S. Department of Education’s National Assessment of Educational Progress, including strategic planning, digital and social media, materials development, partnership opportunities, and... Read More →
avatar for Grady Wilburn

Grady Wilburn

Statistician, U.S. Department of Education
Grady Wilburn is Statistician within the National Center for Education Statistics (NCES) at the U.S. Department of Education. In addition to coordinating the release of results for the National Assessment of Educational Progress and ensuring students with disabilities and English language learners are assessed appropriately, Grady also supervises the program’ social media presence. He received his doctorate from Howard University in... Read More →


Thursday September 3, 2015 8:30am - 9:15am
Shenendoah Room Arlington, VA

9:15am

Increase Your Interactions & Drive Social Media Results With A Limited Budget And Limited Staff
Department of General Services
Increase Your Interactions & Drive Social Media Results With A Limited Budget And Limited Staff

You know you need digital and social media for your agency but you have limited funds and limited staff. So, what do you do? This session will discuss how you can create a digital strategy to identify your target audiences, develop a comprehensive outreach plan, implement outreach strategies, analyze results and make adjustments to create a winning digital outreach program that exceeds the expressed goals and expectations with a limited budget. 


You will leave this session with tips and techniques on how to properly use digital and social media management tools (such as: Hootsuite, Buffer, Vocus), Web analytics (such as: Google Analytics, Twitter Analytics, Facebook Analytics & SumAll), and other analytics packages in order to help you: 

  • Identify target audiences, communities, and trending interests
  • Increase interactions through engaging content that speaks directly to your audience
  • Understand how to get optimal real-time results with a limited budget

Kenny Diggs, Associate Director of Government Affairs and Communications
Department of General Services

James Partlow IV, Digital & Social Media Strategist
Department of General Services


Speakers
avatar for Kenny Diggs

Kenny Diggs

Associate Director of Government Affairs and Communications, Department of General Services
Coming soon! | | Tweet him at @DGSPress
avatar for James Partlow

James Partlow

Digital & Social Media Strategist, Department of General Services
Over the past eight years, James has had the opportunity of creating comprehensive digital marketing and outreach strategies to engage targeted online communities. James has seen the needs and struggles within non-profits to government agencies to engage their consumers, donors, and residents through digital media platforms.
Seeing these needs has allowed him to work with these organizations to focus them to identify their target audiences... Read More →


Thursday September 3, 2015 9:15am - 9:50am
Shenendoah Room Arlington, VA

9:50am

Morning Refreshments and Networking Break
Take this time to network with your peers, answer emails, and grab some refreshments.

Thursday September 3, 2015 9:50am - 10:10am
Shenendoah Room Arlington, VA

10:10am

Using Social Media To Attract Positive Media Coverage Without Spending Money Or Sending Out A News Release
Orange County Sheriff’s Office
Using Social Media To Attract Positive Media Coverage Without Spending Money Or Sending Out A News Release

Why are THEY on the news? Why aren’t reporters covering what WE are doing? This session will shed some light into how the news media operates, how stories are chosen and how you can create content to attract positive media coverage without spending any money or sending out a news release. Learn how you can make your social media sites a place where reporters regularly check for story ideas.

You will leave this session with a better understanding of the challenges the news media is facing and how you can create content to build relationships with the media so your government agency’s story is told in the best light possible, including how to:
  • Understand the pressures the news media is facing and how this affects your agency
  • Create content to promote your agency and make it more human and transparent to your key stakeholders (the taxpayers)
  • Engage reporters creatively without sending out news releases

Jane Watrel, Public Information Officer and Social Media Manager                                 
Orange County Sheriff’s Office in Orlando, Florida


Speakers
avatar for Jane Watrel

Jane Watrel

Public Information Officer and Social Media Manager, Orange County Sheriff’s Office in Orlando, Florida
Jane Watrel is a Public Information Officer for the Orange County Sheriff’s Office in Orlando, Florida. She spent over 30 years as a television reporter working in such diverse markets as Missoula, Montana to Orlando, Florida and several Midwestern cities in between. In 1998, her husband was transferred by the Navy from Orlando to Washington, DC. From 1998 until 2012, Jane worked for CNN, Fox News, MSNBC and NBC 4 in Washington, covering... Read More →


Thursday September 3, 2015 10:10am - 10:45am
Shenendoah Room Arlington, VA

10:45am

Leveraging Social Media For Crisis Communications: Recruiting And Training Your Local Residents To Become Your Emergency Response Team
Wyoming Military Department
Leveraging Social Media For Crisis Communications: Recruiting And Training Your Local Residents To Become Your Social Media Emergency Response Team

The Digital Information Response Team, or DIRT, is a volunteer group of Wyoming residents who monitor social media channels during state emergencies. DIRT provides social media analysis with low-cost and high-energy, and ultimately maximizes first responders’ eyes and ears during a crisis.

The Wyoming Military Department, Wyoming Office of Homeland Security, local Red Cross chapter, and the County Emergency Management Office have all partnered together to recruit, train, and monitor DIRT volunteers. Learn how you too can organize your own DIRT team, including how to:
  • Recruit quality volunteers and effectively train them
  • Master social media monitoring techniques that are easy to use yet provide profound results
  • Engage residents in emergencies through innovative and helpful ways

Deidre Forster, State Public Affairs Officer
Wyoming Military Department


Speakers
avatar for Deidre Forster

Deidre Forster

State Public Affairs Officer, Wyoming Military Department
Deidre Forster has been the state public affairs officer at the Wyoming Military Department for almost 15 years. She has taken the agency – sometimes kicking and screaming – into the world of digital communication. Her responsibilities include all external and internal communication for the Wyoming Army National Guard, Wyoming Air National Guard, Wyoming Veterans Commission, and the variety of support programs for military members... Read More →


Thursday September 3, 2015 10:45am - 11:20am
Shenendoah Room Arlington, VA

11:20am

Lunch On Your Own -- But Not Alone
Sign up for lunch with a group of your colleagues and peers and continue the conversations!

Stop by the registration table early to chose a local hot-spot - the sign up forms will also be passed around the room before lunch.

Thursday September 3, 2015 11:20am - 12:50pm
Shenendoah Room Arlington, VA

12:50pm

Interactive Exercise Part II - Digital Engagement Strategies For Government Public Affairs
This interactive session has been designed for you to discuss in small groups your most pressing digital engagement challenges. The goal of this session is to gather a number of different solutions based on the experience of your peers and examples given by today's speakers.

Moderators
avatar for Bonnye Hart

Bonnye Hart

Digital Engagement Services, GovDelivery
Bonnye started her communications career at The Atlantic and National Journal magazines in Washington, D.C developing multi-channel opportunities for advertisers.   A move to Bangkok, Thailand allowed her to serve as a Development Outreach and Communications Specialist for the United States Agency for International Development promoting awareness of development assistance activities throughout 19 countries in the Asia... Read More →

Thursday September 3, 2015 12:50pm - 1:30pm
Shenendoah Room Arlington, VA

1:30pm

Improving Your “Reach” Through Unique Social Media Platforms Such As Nextdoor
Owasso, Oklahoma
Improving Your “Reach” Through Unique Social Media Platforms Such As Nextdoor

Hours upon hours of effort are spent to increase Likes and Follows, and yet you find that you still struggle to reach your target audience with important communications.

Nextdoor is a new social media platform that provides a private network for neighborhoods that the City of Owasso has successfully adopted. This session will discuss how you too can partner with Nextdoor in order to communicate directly to local residents.

You will leave this session with tips and techniques on how to launch Nextdoor in your community, effectively communicate with residents, and understand how to:
  • Complement your current social media strategy with Nextdoor
  • Peak your residents’ interest in joining Nextdoor and increase interactions with you via social media sites
  • Improve public trust and well-being

Teresa Willson, Information Technology Director
Owasso, Oklahoma


Speakers
avatar for Teresa Willson

Teresa Willson

IT Director, City of Owasso, Oklahoma
Teresa graduated from Oklahoma State University and has been working in the technology industry for 17 years. She is currently the IT Director for the City of Owasso, Oklahoma. She is active with the Oklahoma Government Information Technology Association and assisted in drafting a recommended Social Media Policy as a resource for municipalities in Oklahoma. Teresa is also responsible for helping administer the City’s web presence including... Read More →


Thursday September 3, 2015 1:30pm - 2:05pm
Shenendoah Room Arlington, VA

2:05pm

Afternoon Refreshments and Stretch Break
Take this time to network with your peers, answer emails, and grab some refreshments.

Thursday September 3, 2015 2:05pm - 2:15pm
Shenendoah Room Arlington, VA

2:15pm

How To Break Through The Noise And Increase Your Engagement
Washington State Department of Transportation
How To Break Through The Noise And Increase Your Engagement

Everyone and their grandmother is on social media! And over five million pieces of content are posted on social media sites daily! So how can you stand out from the crowd and distinguish your agency and make your voice heard? The secret – is having the right content at the right time.

Take advantage of the content your agency produces to gain a larger audience when you need it most.

Learn how the Washington State Department of Transportation (WSDOT) gained over 100,000 Twitter followers, and learn how to:
  • Gain a larger and more engaged audience that ever on social media
  • Recognize your competition – it might not be who you think
  • Maximize your content, because, after all, content is king!

Jeremy Bertrand, Digital Outreach Manager
Washington State Department of Transportation (WSDOT)


Thursday September 3, 2015 2:15pm - 2:50pm
Shenendoah Room Arlington, VA

2:50pm

How To Successfully Implement Social Media For Business Development In Government
Sutherland Global Services
How To Successfully Implement Social Media For Business Development In Government 

Social media has transformed the verticals of business development, sales, government relations, and marketing in both the public and private sectors. Social media can be used for tactical business intelligence and for messaging. It can also be used for creating brand awareness via a structured outreach campaign.

This session will discuss the nuts and bolts of the new “social media era” and how your agency can apply it to operating successfully and gaining new business “Inside The Beltway” of Washington, DC, including:
  • Targeting outreach efforts to key stakeholders and decision-makers to advance your business development and marketing efforts
  • Navigating the “Four Pillars” of the Nation’s Capital: Government, Policy, Commercial, Media – with emphasis on media
  • Creating a Social Media Checklist to keep your business goals on schedule

Chuck Brooks, Vice President of Government Relations & Marketing
Sutherland Global Services


Speakers
avatar for Chuck Brooks

Chuck Brooks

Vice President of Government Relations & Marketing, Sutherland Global Services
Charles (Chuck) Brooks serves as the Vice President for Government Relations & Marketing for Sutherland Global Services.  Chuck leads Federal and State & Local Government relations activities. He is also responsible for the Marketing  portfolio (Media, PR, Digital Outreach, Thought Leadership, Strategic Partnering, Branding) for the Federal and State & Local markets. Chuck has extensive service in Senior Executive... Read More →


Thursday September 3, 2015 2:50pm - 3:25pm
Shenendoah Room Arlington, VA

3:25pm

Back To The Office Action Plan & 'Golden Nuggets'!

  • Share your "golden nuggets" with the group
  • Start an action plan to implement as soon as you get back to the office
  • Leave this training filled with knowledge and motivation with your new action plan!

Moderators
avatar for Kharma I. Finley-Wallace

Kharma I. Finley-Wallace

CEO, HoverFlyMedia
Kharma I. Finley-Wallace is CEO of HoverFly Media, a Washington, DC based digital marketing and public relations company. Before starting HoverFly Media, Kharma held various communications positions at WKYS-FM in DC, WBLS-FM in New York, she served as Public Relations Director for a local independent private school before working at AAA Mid-Atlantic as Public & Government Affairs Business Operations and Grassroots Advocacy Manager. She is... Read More →

Thursday September 3, 2015 3:25pm - 3:45pm
Shenendoah Room Arlington, VA

3:45pm

Chairperson Recap & Close Of Training
Moderators
avatar for Kharma I. Finley-Wallace

Kharma I. Finley-Wallace

CEO, HoverFlyMedia
Kharma I. Finley-Wallace is CEO of HoverFly Media, a Washington, DC based digital marketing and public relations company. Before starting HoverFly Media, Kharma held various communications positions at WKYS-FM in DC, WBLS-FM in New York, she served as Public Relations Director for a local independent private school before working at AAA Mid-Atlantic as Public & Government Affairs Business Operations and Grassroots Advocacy Manager. She is... Read More →

Thursday September 3, 2015 3:45pm - 4:00pm
Shenendoah Room Arlington, VA